Building a sustainable fashion brand in China Ever since the Copenhagen Fashion Week has officially launched its sustainability Action Plan 2020-2022, more brands and designers have started focusing on environmental-friendly fashion. The three-year plan has encouraged...
What’s a Metaverse with Chinese characteristics? Internet 2.0, the next evolution of the social network, a trillion business opportunity…The Metaverse has been described in several different ways and its nature will surely continue to evolve over the years. In...
The Zero-COVID lockdown’s long-term impact on Chinese consumption The outbreak of the COVID-19 pandemic in 2019 and the consequent containment measures have forced consumers to stay at home, as a result, shopping habits significantly shifted. Indeed, the pandemic...
China Continues to Strengthen its Regulatory Framework for Data Protection These past few years have shown the determination and efforts of Chinese authorities in improving the cybersecurity and data protection related regulatory environment. A first version of...
PR mistakes that foreign brands made in China In this article, we will discuss some of the most common types of PR mistakes foreign brands made in China, which include causing a discrimination-based crisis, political crisis, inappropriate behavior of a brand...
