Glocalization and how foreign F&B brands can succeed in China China’s F&B industry has dramatically evolved over the past decades, reaching 172 billion RMB market value in 2019. Due to the various types of eating habits and tastes of Chinese consumers,...
The future of luxury in China The luxury market in China is poised to become the largest in the world. According to McKinsey, China will contribute to 41% of global luxury consumption by 2025. Although there are numerous well-renowned foreign brands, Chinese luxury...
What F&B businesses need to know about China’s 2022 food import law On the 13th of April 2021, the General Administration of Customs of P.R. China (GACC) released two new decrees affecting the food import law. Taking effect on the 1st of January, 2022, decrees...
Everything to know about the circular economy in China The circular economy has been a widely discussed topic in China. However, although it is still the direction that China is aiming for, the country may most likely not implement dramatic policy changes in 2022....
Mini-video marketing: Making your brand go viral in China Mini movies are short cinematic creations shot for a specific product or brand. The general duration is less than 30 minutes. Branded mini movie was born with the development of new media technology and has...
