Understanding the new generation of Chinese consumers

Understanding the new generation of Chinese consumers

Understanding the new generation of Chinese consumers Today’s Chinese teenagers were born during the one-child policy. The term “Little emperor syndrome” (小皇帝综合症) has been coined to label people born after 1980, since they have been receiving unrestrained attention...
Digitalization trends post COVID-19 lockdowns in China

Digitalization trends post COVID-19 lockdowns in China

Digitalization trends post COVID-19 lockdowns in China Even before the COVID-19 pandemic, Chinese businesses have been undergoing remarkable digital transformation. However, over the course of the pandemic, and in part due to the Zero-COVID policy, many industries...
Metaverse in Shanghai to hit $52.3 billion by 2025

Metaverse in Shanghai to hit $52.3 billion by 2025

Metaverse in Shanghai to hit $52.3 billion by 2025 The metaverse industry in China’s financial hub Shanghai is set to hit 350 billion RMB ($52.3 billion) by 2025, as revealed by a local industry regulator at the just concluded Shanghai Global Investment Promotion...
Glocalization and how foreign F&B brands can succeed in China

Glocalization and how foreign F&B brands can succeed in China

Glocalization and how foreign F&B brands can succeed in China China’s F&B industry has dramatically evolved over the past decades, reaching 172 billion RMB market value in 2019. Due to the various types of eating habits and tastes of Chinese consumers,...