Understanding the new generation of Chinese consumers Today’s Chinese teenagers were born during the one-child policy. The term “Little emperor syndrome” (小皇帝综合症) has been coined to label people born after 1980, since they have been receiving unrestrained attention...
How to build the right marketing strategy to improve customer experience in China Customer experience in China is defined by an exceptional level of after-sales services and sophisticated loyalty programs that are integrated into both e-commerce channels and social...
Digitalization trends post COVID-19 lockdowns in China Even before the COVID-19 pandemic, Chinese businesses have been undergoing remarkable digital transformation. However, over the course of the pandemic, and in part due to the Zero-COVID policy, many industries...
Metaverse in Shanghai to hit $52.3 billion by 2025 The metaverse industry in China’s financial hub Shanghai is set to hit 350 billion RMB ($52.3 billion) by 2025, as revealed by a local industry regulator at the just concluded Shanghai Global Investment Promotion...
Glocalization and how foreign F&B brands can succeed in China China’s F&B industry has dramatically evolved over the past decades, reaching 172 billion RMB market value in 2019. Due to the various types of eating habits and tastes of Chinese consumers,...
