Your ultimate guide for digital marketing in China

Your ultimate guide for digital marketing in China

Your ultimate guide for digital marketing in China The incredible popularity of instant messaging and online shopping in China, along with the adoption of smartphones, has greatly helped China in becoming the largest social network and e-commerce market. As of 2021,...
Understanding the new generation of Chinese consumers

Understanding the new generation of Chinese consumers

Understanding the new generation of Chinese consumers Today’s Chinese teenagers were born during the one-child policy. The term “Little emperor syndrome” (小皇帝综合症) has been coined to label people born after 1980, since they have been receiving unrestrained attention...
Digitalization trends post COVID-19 lockdowns in China

Digitalization trends post COVID-19 lockdowns in China

Digitalization trends post COVID-19 lockdowns in China Even before the COVID-19 pandemic, Chinese businesses have been undergoing remarkable digital transformation. However, over the course of the pandemic, and in part due to the Zero-COVID policy, many industries...