What F&B businesses need to know about China’s 2022 food import law On the 13th of April 2021, the General Administration of Customs of P.R. China (GACC) released two new decrees affecting the food import law. Taking effect on the 1st of January, 2022, decrees...
Everything to know about the circular economy in China The circular economy has been a widely discussed topic in China. However, although it is still the direction that China is aiming for, the country may most likely not implement dramatic policy changes in 2022....
Mini-video marketing: Making your brand go viral in China Mini movies are short cinematic creations shot for a specific product or brand. The general duration is less than 30 minutes. Branded mini movie was born with the development of new media technology and has...
Building a sustainable fashion brand in China Ever since the Copenhagen Fashion Week has officially launched its sustainability Action Plan 2020-2022, more brands and designers have started focusing on environmental-friendly fashion. The three-year plan has encouraged...
What’s a Metaverse with Chinese characteristics? Internet 2.0, the next evolution of the social network, a trillion business opportunity…The Metaverse has been described in several different ways and its nature will surely continue to evolve over the years. In...
The Zero-COVID lockdown’s long-term impact on Chinese consumption The outbreak of the COVID-19 pandemic in 2019 and the consequent containment measures have forced consumers to stay at home, as a result, shopping habits significantly shifted. Indeed, the pandemic...
