China’s Digital Economy: Policies, Opportunities, and Challenges China’s digital economy has become one of the dominant economic forces after years of exponential development. Given this, China has made the digital economy a critical part of its national development...
Your ultimate guide for digital marketing in China The incredible popularity of instant messaging and online shopping in China, along with the adoption of smartphones, has greatly helped China in becoming the largest social network and e-commerce market. As of 2021,...
Tuborg creates rap alliance in China Danish-owned Tuborg Beer has joined hands with five major Chinese rappers to create Tuborg’s Why Not! Rap alliance. The rappers featured include VAVA (also known as China’s Rihanna), Kkluv, Kungfu-Pen, Narchy Wolff and Metaverse...
Understanding the new generation of Chinese consumers Today’s Chinese teenagers were born during the one-child policy. The term “Little emperor syndrome” (小皇帝综合症) has been coined to label people born after 1980, since they have been receiving unrestrained attention...
How to build the right marketing strategy to improve customer experience in China Customer experience in China is defined by an exceptional level of after-sales services and sophisticated loyalty programs that are integrated into both e-commerce channels and social...
ByteDance debuts first metaverse-like social app Party Island Following the rise and fall of the once viral proto-metaverse social app Zheli, Chinese tech giant ByteDance has stepped up to take on the challenge of social networking with its much-anticipated social...
