Ultimate guide to KOL marketing in China In June 2022, out of a population of 1.41 billion, China had 1.05 billion Internet users, accounting for around 74% of the population, thus recording an increase of 3.8% compared to 2021. Moreover, according to CNNIC, netizens...
Your ultimate guide for digital marketing in China The incredible popularity of instant messaging and online shopping in China, along with the adoption of smartphones, has greatly helped China in becoming the largest social network and e-commerce market. As of 2021,...
How to build the right marketing strategy to improve customer experience in China Customer experience in China is defined by an exceptional level of after-sales services and sophisticated loyalty programs that are integrated into both e-commerce channels and social...
Mini-video marketing: Making your brand go viral in China Mini movies are short cinematic creations shot for a specific product or brand. The general duration is less than 30 minutes. Branded mini movie was born with the development of new media technology and has...
