Secrets to China’s Gen Z market China’s Gen Z consumers are still largely dependent on parents, yet they are some of the highest spenders in the country. At the same time, brands often underestimate the consumption ability of Chinese Generation Z because of...
The Zero-COVID lockdown’s long-term impact on Chinese consumption The outbreak of the COVID-19 pandemic in 2019 and the consequent containment measures have forced consumers to stay at home, as a result, shopping habits significantly shifted. Indeed, the pandemic...