WHAT’S IN THE REPORT

Live Streaming has already become a vital module of e-commerce globally, and the disruption is coming from China where Live Streaming sales accounted for 10% of e-commerce sales (2020) and where 68% of its 841 million netizens are active live streaming audience (2022).

In this study, Fabernovel analyzes weak signals, interviews experts, and projects itself 5 to 10 years ahead. With their original sketch art, Fabernovel visualizes how Live Streaming would reshape the consumer/brand relationship from five dimensions:

Hardware technologies: Infinite interfaces

Content: Transparent and hyper personalized

Hosts: beyond human forms of life

Products: Live-Streamable & customized

Regulation: Real-time control