Daxue Consulting: Sustainable Consumption in China


Environmental sustainability has become a growing trend in China, not just for PR strategy, but a necessity. Recently, it has been further emphasized by the impact of COVID-19 and the government’s goal of achieving carbon neutrality by 2060. Apart from businesses, we believe that consumers have the power to shift demand to greener alternatives. As a result, we surveyed 1,000 Chinese consumers on their beliefs, habits, and understandings of sustainability. While consumers are increasingly engaged in sustainable consumption in China, however, many of their perceptions and actions came as a surprise to us, which are highlighted in the report.