Daxue Consulting is a consulting and market research company based in China. Since 2010, Daxue has been working with over 400 clients, including Danish companies from B2C and B2B sectors, delivering more than 600 projects.

We mainly help our clients to:

– Plan the full market entry strategy from research to financial forecasting & budget recommendations

– Understand their brand current perceptions among the CN audience

– Identify the key success factors of market players

– Fully understand consumers’ preferences and needs

– Position or reposition their brand in terms of value proposition, price positioning, product assortment, branding assets (naming, brand book)