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Sense Now is teaming up with top commentators to bring you the best content about the Chinese market. Each article has a comment function. We invite you to share your opinions and questions!
Hainan Free Trade Port’s New Preferential Tax Policies
UPDATE (September 28, 2022): The People’s Government of Hainan Province released on September 18, 2022 the Interim Measures for the List-based...
Ultimate guide to KOL marketing in China
In June 2022, out of a population of 1.41 billion, China had 1.05 billion Internet users, accounting for around 74% of the population, thus...
Secrets to China’s Gen Z market
China’s Gen Z consumers are still largely dependent on parents, yet they are some of the highest spenders in the country. At the same time, brands...
How Can a Company in China Legally Collect Employee Personal Information?
With the Data Security Law of the PRC and the Personal Information Protection Law of the PRC (the PIPL) coming into effect, many companies have...
China’s Robotics Industry: Current Outlook and Market Scope for Foreign Investors
China is rapidly emerging as a global power in robotics as the government aspires for the industry to compete with the world’s most innovative...
M&A Strategies for SMEs in China
As the limited scale of SMEs creates challenges for financing and management of larger projects, such as acquisitions, the M&A route can be used...
China’s Digital Economy: Policies, Opportunities, and Challenges
China’s digital economy has become one of the dominant economic forces after years of exponential development. Given this, China has made the...
Your ultimate guide for digital marketing in China
The incredible popularity of instant messaging and online shopping in China, along with the adoption of smartphones, has greatly helped China in...
Tuborg creates rap alliance in China
Danish-owned Tuborg Beer has joined hands with five major Chinese rappers to create Tuborg’s Why Not! Rap alliance. The rappers featured include...
Understanding the new generation of Chinese consumers
Today’s Chinese teenagers were born during the one-child policy. The term “Little emperor syndrome” (小皇帝综合症) has been coined to label people born...
How to build the right marketing strategy to improve customer experience in China
Customer experience in China is defined by an exceptional level of after-sales services and sophisticated loyalty programs that are integrated into...
ByteDance debuts first metaverse-like social app Party Island
Following the rise and fall of the once viral proto-metaverse social app Zheli, Chinese tech giant ByteDance has stepped up to take on the challenge...
Full Guide Of Chinese Shopping Festivals
Introduction No other country in the world celebrates shopping festivals as much as China. The best known of these is Singles Day, or Double 11,...
Digitalization trends post COVID-19 lockdowns in China
Even before the COVID-19 pandemic, Chinese businesses have been undergoing remarkable digital transformation. However, over the course of the...
Metaverse in Shanghai to hit $52.3 billion by 2025
The metaverse industry in China’s financial hub Shanghai is set to hit 350 billion RMB ($52.3 billion) by 2025, as revealed by a local industry...
How can companies thrive in uncertain times?
Constant transformation and uncertainty have become new norm, laying huge challenges for companies built to thrive in stable environments. Agility...
Glocalization and how foreign F&B brands can succeed in China
China’s F&B industry has dramatically evolved over the past decades, reaching 172 billion RMB market value in 2019. Due to the various types of...
The future of luxury in China
The luxury market in China is poised to become the largest in the world. According to McKinsey, China will contribute to 41% of global luxury...
What F&B businesses need to know about China’s 2022 food import law
On the 13th of April 2021, the General Administration of Customs of P.R. China (GACC) released two new decrees affecting the food import law. Taking...
Everything to know about the circular economy in China
The circular economy has been a widely discussed topic in China. However, although it is still the direction that China is aiming for, the country...
Mini-video marketing: Making your brand go viral in China
Mini movies are short cinematic creations shot for a specific product or brand. The general duration is less than 30 minutes. Branded mini movie was...
Building a sustainable fashion brand in China
Ever since the Copenhagen Fashion Week has officially launched its sustainability Action Plan 2020-2022, more brands and designers have started...
What’s a Metaverse with Chinese characteristics?
Internet 2.0, the next evolution of the social network, a trillion business opportunity…The Metaverse has been described in several different ways...
The Zero-COVID lockdown’s long-term impact on Chinese consumption
The outbreak of the COVID-19 pandemic in 2019 and the consequent containment measures have forced consumers to stay at home, as a result, shopping...
China Continues to Strengthen its Regulatory Framework for Data Protection
These past few years have shown the determination and efforts of Chinese authorities in improving the cybersecurity and data protection related...
PR mistakes that foreign brands made in China
In this article, we will discuss some of the most common types of PR mistakes foreign brands made in China, which include causing a...
Behind China’s soon-to-be 6 trillion RMB catering industry
The market size of the catering industry in China presents a steady growth from 2015 to 2019 but experienced a sharp decline in 2020 because of the...
How To Speed Test Your Product Potential In China
Today, internet has been well established and developed, no business is limited to its geographic regions. Information about your brand can be...
The Ukraine Dilemma
More than two months into the Ukraine conflict, Chinese companies find themselves caught between Beijing’s close ties to Vladimir Putin, and the...
SHANGHAI’S 25 MILLION PEOPLE UNDER LOCKDOWN
Despite promises to the contrary, Shanghai’s government initiated one of the world’s strictest lockdowns on March 28th. Local schools had already...
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